Pieces with a story

Keviri is an Egyptian furniture store that sells ready-made or customized products produced with hand-picked and high-quality wood.

Longe Black came up with a brand name that is short, elegant and easily memorable as well as a brand feel that is very minimal to cater to Keviri’s A-class target audience. The logo was designed to be an abstract symbol inspired from a tree cross-section and from leveraging the initial letter of the brand name, forming one symbol that creates a unique and well-recognized icon for the brand. After completing a thorough market research, Longe Black outlined Keviri’s furniture design to position their products as one of the top furniture pieces in Egypt and the region.